Throughout her career, Amy Jo has had more than 200 vulnerable and intimate conversations with Renegades like Simon Sinek, Jessica Alba, Dwayne “The Rock” Johnson, Mark Cuban, Arianna Huffington and many others. During these interviews she has helped them dissect their critical "Why Not Now?" moments when they navigated across the messy bridge from idea to action, dreaming to doing. Amy Jo has spotted consistent, tactical rules - Renegade Rules - that have surfaced within her research. She shares the colorful stories and formula with her audience as she guides them through their own Why Not Now? ideas. In addition, and after working with some of the world’s most progressive innovators over the past 20 years, Amy Jo shares tangible, practical ways to humanize your brand online in an effort to build relationships that convert. She will discuss how your personal brand strategy and digital footprint can be leveraged to have a positive, revenue-generating, impact on your life and business. We must humanize to monetize because humans connect with humans, not logos, and connections convert.