What should card marketers focus on in 2020? In this presentation, Andrew Davidson, SVP/Chief Insights Officer, Comperemedia will share his predictions for the near-term evolution of credit card marketing. The presentation will assess industry developments through both a product and a marketing lens to highlight seven predictions that will shape the landscape in the coming months. Topics covered range from evolving card launch strategies to new card segments and a resurgent subprime market.
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